Our Heritage

Home » Our Heritage

Advance Fin Advisory — Wisma Kinta, Georgetown, Penang

Our Founding

A Conviction,
Not a Business Plan

Advance Fin Advisory was established in 2018 by Dato' Ahmad Farid bin Abdullah, a career investment banker who had grown disenchanted with the product-push culture he observed across much of the Malaysian financial services landscape. He believed — and continues to believe — that financial advice should be independent, transparent, and guided by stewardship, not sales targets.

From a single room in Wisma Kinta, the firm has grown steadily — not through aggressive marketing, but through the quiet accumulation of trust. Each new client has come by personal referral, and each relationship has been nurtured with the same care as the first.

Our Journey

Milestones

2018
Foundation

Advance Fin Advisory Sdn. Bhd. incorporated in Penang. Dato' Ahmad Farid opens the firm with two associates, offering independent investment advisory to high-net-worth individuals and family offices in the northern region.

2019
First RM 50 Million under Advisory

Within twelve months, the firm surpasses RM 50 million in cumulative assets under advisory. Ms. Lim Siew Chin joins as Director of Wealth Advisory, bringing private banking expertise from Kuala Lumpur.

2020
Corporate Advisory Practice Launched

Mr. R. Muralitharan joins from Maybank IB to establish the Corporate Advisory division. The firm begins advising SMEs on capital raising, restructuring, and strategic transactions.

2022
Expansion to Klang Valley

Growing demand from Central Region clients leads to the establishment of a regular presence in Kuala Lumpur, with monthly advisory clinics for Klang Valley-based families and businesses.

2024
RM 150 Million Milestone

Cumulative assets under advisory cross RM 150 million. The firm expands its team to eight professionals and deepens its expertise in cross-border wealth structuring for Malaysian expatriates.

2026
Looking Ahead

We continue to invest in talent, technology, and research capabilities — always with the same founding principle: independent advice, delivered with discretion, for those who value substance over spectacle.

Our principles in action

Our Principles

The Values That
Guide Every Decision

Independence. We accept no commissions. We sell no products. Our loyalty is to our clients and no one else.

Discretion. Financial matters are personal. We treat every piece of information entrusted to us with the confidentiality it deserves.

Long-Term View. We do not chase quarterly performance or market fads. Every recommendation is tested against a simple question: will this serve the client well ten years from now?

Humility. Markets are unpredictable. We do not claim to have all the answers. What we offer is rigorous analysis, honest dialogue, and a commitment to doing what is right — not what is fashionable.