Our Team — Advance Fin Advisory Sdn. Bhd.

Senior Leadership

Principals

Every client at Advance Fin Advisory works directly with a senior practitioner. Below are the principals who lead our engagements.

Dato' Ahmad Farid bin Abdullah

Founder & Managing Director

Twenty-six years in Malaysian financial services. Former Director at CIMB Investment Bank, where he led the equity capital markets desk for the northern region. CFA Charterholder and Capital Markets Services Representative's Licence holder. Dato' Farid established Advance Fin Advisory out of a conviction that independent advice, free of product-push incentives, is the only advice worth giving.

Ms. Lim Siew Chin

Director, Wealth Advisory

Eighteen years in private wealth management, spanning roles at OCBC Premier Banking and Hong Leong Bank Berhad. Certified Financial Planner (CFP) and licensed Capital Markets Services Representative. Ms. Lim specialises in family office structuring, intergenerational wealth transfer, and financial planning for professionals in the medical and legal fields.

Mr. R. Muralitharan

Director, Corporate Advisory

Twenty-two years in investment banking and corporate finance. Former Vice President at Maybank Investment Bank, where he advised on M&A transactions totalling over RM 3 billion. Associate Chartered Accountant (ICAEW). Mr. Muralitharan leads the firm's corporate advisory practice, with particular expertise in SME capital raising and management buyouts.

What Our Clients Say

Testimonials

The trust our clients place in us is the measure by which we judge our success. Here are a few of their reflections.

"I spent years being shuffled between relationship managers at three different banks before a friend introduced me to Advance Fin Advisory. For the first time, I feel like my adviser actually understands my family's goals — and is genuinely invested in helping us achieve them. The level of personal attention is something no large institution can match."

Mr. T. S. Ong

Managing Director, Penang-Based Manufacturing Group

"Dato' Farid and his team advised our family office through a complex cross-border restructuring. Their technical competence was evident from day one, but what stood out even more was their patience — they explained every step in plain language and never made us feel rushed. They have earned our family's trust for the long term."

Datin Sri M. K. Tan

Family Office Principal, Kuala Lumpur

"When we needed to raise growth capital for our third manufacturing facility, Mr. Muralitharan navigated us through the entire process — from preparing our financials to negotiating term sheets with three different lenders. We secured better terms than we thought possible, and the entire process was completed in half the time we expected."

Mr. A. Rahim & Partners

Owners, Penang-Based Food Processing SME